> ## Documentation Index
> Fetch the complete documentation index at: https://docs.visita.co.za/llms.txt
> Use this file to discover all available pages before exploring further.

# Advertising

> Ethical, ward-focused advertising on Visita

# Advertising on Visita

Reach local customers with non-intrusive, privacy-respecting ads.

## Our Advertising Philosophy

<Info>
  **No tracking. No cookies. No creepy follow-around ads.**

  Ads on Visita are targeted by **ward only** — we never track individual users.
</Info>

## Ad Placements

| Placement       | Location                | Best For          |
| --------------- | ----------------------- | ----------------- |
| **Sidebar**     | Ward community feed     | Brand awareness   |
| **Inline Feed** | Between community posts | Product promotion |
| **Directory**   | Business listing pages  | Local services    |

## Civic Sponsorships (New)

Go beyond ads by directly sponsoring civic improvements in your ward.

### Sponsor A Signal

"Adopt" a pothole or park cleanup. Your brand appears on the signal card with a "Proudly Supporting" badge.

* **Cost**: Included in select Seller Subscriptions.
* **Benefit**: High trust & reputation building.

### Sponsor A Project

Contribute materials or funds to a Community Project.

* **Recognition**: Permanent listing on the Project Supporters wall.

## Creating an Ad Campaign

1. Go to **Seller Dashboard → Ads**
2. Click **Create Campaign**
3. Configure:
   * **Target Ward** — Choose which ward sees your ad
   * **Budget** — Daily spend limit (min R10/day)
   * **Duration** — Campaign dates
   * **Creative** — Upload image and write copy
4. Submit for moderation

## Moderation

All ads are reviewed by our team before going live:

* No misleading claims
* No political content
* Family-friendly only
* Must be relevant to the ward

<Warning>
  Ads that violate our policies will be rejected. Repeat violations may result in account suspension.
</Warning>

## Pricing

| Model                                    | Cost           |
| ---------------------------------------- | -------------- |
| **CPM** (Cost per 1000 impressions)      | R20            |
| **CPC** (Cost per click)                 | R2             |
| **Event Boost** (Pin to top of calendar) | R49 (One-time) |

## Performance Tracking

Track anonymous performance metrics:

* Impressions
* Clicks
* Click-through rate (CTR)

We do **not** track individual users or provide personal data.